Wabasso
Citrus
Packaging Design / Product Photography / Spring 2024Wabasso Citrus is a family-owned citrus business based out of Wabasso, Florida. The business sells fruits, juices, and other fruit based products. Originally started in 1924, the current design of this company is meant to feel separated from classic juice branding while still maintaining a high-end, professional appearance that catches the eye. Five different juice labels, as well as a fruit sticker set, were all created within the established branding and the mockups for the photoshoot were created by hand rather than produced digitally with photoshop. I also art directed the staging for the product brand shoot.