Jazz Tea
Company
Visual Identity / Fall 2023Jazz Tea Company is an imagined tea brand created to redefine tea-drinking as an exhilarating experience for everyone, regardless of age. I focused this brand’s name and design around lively rhythms and vibrant energy of jazz music and applying it to the experience of tea rather than the product itself. I designed a brand guideline for this company and mocked up examples of product packaging for a variety of what could be offered by the brand, all done with hand-done typography for the logo mark and a whimsical treatment of type that captures the goal of the brand.
Brand Book
This brand book outlines the company’s mission statement, some words that the brand stands behind as inspiration for their products as well as their design, and brand assets such as logotypes, color palette, and type treatments.