CUE TO CUE
Branding & Identity / Strategy / Fall 2024Cue To Cue is a traveling, musical theater-focused music festival with a goal to expand the joy of theater to areas that may lack access to professional performance. By taking on a bold, colorful, personable persona, Cue To Cue appeals to life-long musical theater lovers, music festival goers, and the casual music listener alike. Cue To Cue’s branding advertises to everyone, focusing on vibrant colors, striking shapes, and lively fonts that stand out from a mile away. Billboards, posters, Instagram ads, and merchandise were designed to catch every eye, combining the excitement of music festivals with the joy of theatrical performances.