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Remember This?
Hallmark Campaign
Layout Design / Strategy / Fall 2023Remember This? is an imagined promotional campaign for a seasonal line of Hallmark gift-wrap centered around nostalgic toys and vintage holiday advertisements. The goal of this campaign was to both inspire the excitement of toys within younger individuals and also spark a sense of nostalgia within individuals who relate to the joy of unwrapping and playing with a gifted Yo-Yo, or Etch-a-Sketch, etc. This campaign is meant to be advertised via public poster displays as well as in modern-day toy catalogs.




Poster Designs



Each poster is centered around one of the vintage wrapping paper patterns, and is created as a set, with a poster dedicated to a nostalgic toy, and one dedicated to appearing as a wrapped present advertising the wrapping paper itself.



Catalog


The catalog was heavily inspired by and modeled after old Sears toy catalogs that emerged around the holiday seasons. The idea was that this spread could be placed inside of modern-day toy catalogs that are used during the holidays, and interupt the modernized design with a nostalgic take on an advertisement.










Thirst 
[SOON]

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