Hallmark Campaign
Layout Design / Strategy / Fall 2023
Poster Designs
Each poster is centered around one of the vintage wrapping paper patterns, and is created as a set, with a poster dedicated to a nostalgic toy, and one dedicated to appearing as a wrapped present advertising the wrapping paper itself.
Catalog
The catalog was heavily inspired by and modeled after old Sears toy catalogs that emerged around the holiday seasons. The idea was that this spread could be placed inside of modern-day toy catalogs that are used during the holidays, and interupt the modernized design with a nostalgic take on an advertisement.